Expertise
Katy Zujkowski is a brand strategist known for developing lifestyle brands with a 360-degree approach from research & strategy to creative design & execution. Her experience in content strategy, brand stewardship, digital transformation, marketing process creation and change management has positively impacted brands such as LaCroix Sparkling Water, American Flyers and Cachet Hotels & Resorts. She brings together strategic, creative and technical skills to help brands understand how innovation and digital capabilities can help transform their business for the better.
Brands
Core Competencies
Building lifestyle brands with a 360-degree approach from research & strategy to creative design & execution.
Identifying opportunities through the synthesis of research tools, industry reports & data-mining the consumer voice.
Rebranding experience with heritage brands and revitalizing them for new generations.
Continuous improvement is a lifestyle choice
I believe the only constant in life is change: evolution, technology, experience and most importantly, education. Continuous improvement is a lifestyle choice, where I am perpetually yearning to learn, improve and repeat. The same can be said for brands. All businesses need to continuously evolve by adapting and innovating their offering. I help brands complete this process by holistically melding innovation, ideation, technology and insights while streamlining the process internally or as an extension of your team.
Katy Zujkowski is a brand strategist known for developing lifestyle brands with a 360-degree approach from research & strategy to creative design & execution. Her experience in content strategy, brand stewardship, digital transformation, marketing process creation and change management has positively impacted brands such as LaCroix Sparkling Water, American Flyers and Cachet Hotels & Resorts. She brings together strategic, creative and technical skills to help brands understand how innovation and digital capabilities can help transform their business for the better.
KATY ZUJKOWSKI
Over 10 years of experience in brand strategy, marketing communications and advertising
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